Hiring a professional Vancouver painter for multiple or frequent projects can add up, especially if you have a lot of space to cover. So it’s always a huge benefit to discover a reputable Vancouver painter who also offers a great customer loyalty program.
Tried and true painting companies sometimes create innovative reward programs to help customers reduce their ongoing painting costs, in exchange for loyalty to the option of using their services. What it boils down to is a definite win-win situation.
How Loyalty Programs Work
Simply put, loyalty programs are designed to reward repeat customers with savings. Companies appreciate information from their customers, including their preferences and the regularity of their need for products or services. Trusted companies with loyalty programs know that keeping regular customers helps to ensure the success and consistency of their business.
A Vancouver painter who maintains a well-conceived loyalty program also knows that in order to keep customers coming back, they must consistently deliver high quality jobs, which includes giving sound advice about paint types and colours, carrying out the work professionally, as well as on time and on budget. Feedback of any kind is always encouraged and appreciated.
Know the Rules of the Loyalty Program before You Begin
So how do you maximize the advantages of bringing back your business? Here are a few points to consider before embarking on any customer loyalty program:
- Needs must. Most loyalty programs come in the “use this service; get your next service at a discount” category. If you foresee and number of painting projects in the offing for your residential or commercial space, for example, this is a great way to maximize the value of a customer loyalty program. Accumulate and apply points as you go, and for each subsequent job you’ll be rewarded with savings.
- Read the fine print. Sometimes, loyalty cards have caveats that must be met before you can take advantage of any discounts or free service. Make sure you read all of the terms and conditions in full before you enroll in a loyalty program. If there’s fine print, do check it out, just to be fully aware of the parameters of the program.
- Utilize discounts as much as you can. Most loyalty programs make the service more and more affordable as the usage frequency rises. In other words, the more you use it, the more you benefit. This only makes sense. But be sure to ask important questions, such as: Are the points acquired through the loyalty program transferable to anyone you might like to refer? Do the reward points earned expire after a certain length of time?
With a Good Vancouver Painter, Rewards Go Round and Round
Inside or out, when your home is crying out for refurbishing and some fresh new colour, or your business premises are looking drab and dull, locate a reliable Vancouver painter who has taken the time and made the effort to develop a unique customer loyalty program designed to keep you on board and bring you savings at the same time. You’ll soon discover it’s certainly worth returning to that company the next time you need a top-notch Vancouver painter who truly appreciates your business.
“PETER BYRNE is the owner and hands-on manager of Kassel Painting Limited. In the last two decades he has run over 1500 painting projects totalling millions of dollars. There is little that can go right (or wrong) on a job-site he has not seen, solved, and lived to talk about.”
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